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Privacy Policy

1. Introduction

Smart Call AI UK (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data transparently and securely. This Privacy Policy explains how we collect, use, and protect personal information when you use our services.


2. Information We Collect

We may collect and process the following data:

  • Contact details (name, phone number, email)

  • Call data and enquiry details provided during calls

  • Business information related to service setup

  • Technical data such as IP address and usage data


3. How We Use Your Information

We use your data to:

  • Provide and operate our AI call answering services

  • Capture and relay customer enquiries to you

  • Improve service performance and reliability

  • Communicate with you regarding your account and service


4. Lawful Basis for Processing

We process personal data under the following lawful bases:

  • Performance of a contract

  • Legitimate interests (improving services and business operations)

  • Consent (where required, such as call recording)


5. Call Recording & AI Processing

Calls may be recorded and processed by AI to capture and summarise information. It is your responsibility to ensure callers are informed where required by law (e.g. call recording notices). Calls may also be recorded for quality and training purposes.


6. Data Sharing

We may share data with trusted third parties necessary to deliver our services, including:

  • Cloud hosting providers

  • Telephony and messaging providers

  • AI processing platforms

All third parties are required to handle data securely and in accordance with data protection laws.


7. Data Retention

We retain personal data only for as long as necessary to provide our services and meet legal obligations. Data may be securely deleted upon request where appropriate.


8. Data Security

We implement appropriate technical and organisational measures to protect personal data from unauthorised access, loss, or misuse.


9. Your Rights (UK GDPR)

You have the right to:

  • Access your personal data

  • Request correction or deletion

  • Object to or restrict processing

  • Request data portability

To exercise your rights, contact us using the details below.


10. International Data Transfers

Some of our service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place in line with UK GDPR.


11. Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be communicated where appropriate.


12. Contact Information

If you have any questions about this Privacy Policy or your data, please contact:
hello@smartcallaiuk.com

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